We transform brands into icons of social change.

Upcause is a strategy consultancy helping companies and CEOs navigate a new era of brand activism. Drawing from our mastery of public relations, we inform business decisions by anticipating public sentiments. We craft powerful stories with reverberating social impact.

Expectations for brands have changed.

Consumers are quick to champion – or boycott – companies based on the stances they take. Brands that act with authenticity spark engagement and deepen loyalty, driving profits in the process. Brands that stay silent risk backlash and lingering bad publicity.

“Upcause prepared our executives for complex questions from the public & press, helping us navigate delicate issues with grace.”

— Roddy Lindsay, CEO of Hustle