Caroline advises CEOs who are committed to making real social impact through their businesses, public leadership, and private philanthropy. Her work helps mission-driven leaders translate values into business strategy, and transform strategy into stories that galvanize others.

Caroline started her career working at Giorgio Armani and in luxury fashion/beauty PR in NYC, where she kept asking herself the same question: “Why is it so easy to generate buzz around a new fashion collection or product launch, but not around the issues that affect our everyday lives?”

Caroline founded Upcause to bridge the gap between CEOs building brands to make the world a better place, and consumers hungry for substance. Her expertise spans the worlds of consumer, entertainment, tech and advocacy.

Caroline now counsels CEOs on how to lead with integrity and impact in a high-stakes era defined by political division and cancel culture. She transforms leaders into champions of social change by anticipating cultural flashpoints, responding in real time, and never backing down on values even as public narratives shift.

Caroline’s magic lies in weaving complex issues into mainstream national conversations about lifestyle and business. Her counsel of CEOs has resulted in high-profile coverage of their impact in outlets including CNN, The New York Times, Fast Company, and more.