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UPCAUSE PR LAB

Brand storytelling that sells.

What does success in landing investors, recruiting top talent, selling customers and glowing press coverage all have in common? A compelling brand story, which is at the heart of all business growth.

 
 
 
 
 
 
 

Most startups have neither the budget nor the need to retain a full-time PR agency. Through Upcause PR Lab, we’ve designed a 4-week brand storytelling sprint that delivers maximum impact at an affordable price for seed stage startups.

Drawing from our mastery of press relations, we help founders transform their business’s unique value propositions into story threads that hook the public.

 
 
 
 
 

Unlock access to master publicists.

This is a collaborative process in which founders work one-on-one with master publicists whose work has resulted in viral Buzzfeed videos and front-page coverage in major newspapers like The New York Times.

 

WALK AWAY WITH

01

A playbook that includes both offensive and defensive messaging strategies to take control of your brand reputation.

 
 

02

A game plan to take advantage of press opportunities that come your way.

 

03

The confidence that you won’t f*ck up your first press interview.

 
 

Set up a 15 minute intro call.

 
 

This is for you if:

  • You’re passionate about your business, but can’t get others to understand what you do.

  • You’re planning your public launch, or soon to go out for your next fundraising round.

  • You’re ready to start pitching press, but need a game plan in place.

  • Your company has already proved traction, sold clients and hired employees — but you don’t have a Chief Communications Officer or any formal public-facing communications strategy in place.

  • You have raised at least $500K

This is not for you if:

  • You don’t have a fully fleshed out idea or officially incorporated business.

  • You have raised less than $500K

 
 
 
 
 
Testimonial PR Lab

“As we entered a growth stage, we needed to raise new capital beyond family, friends and angel investors. In reframing how we described our product and our mission, Upcause elevated the importance of our work in a way that suddenly mattered on a national scale.”

— Michael Luciani, Cofounder & CEO, The Tuesday Company

“Indispensable from day one. Our business would not be where it is today without the guidance Upcause offered in honing our brand and story.”

— Annie Lascoe & Margo Lang, Cofounders of Conscious Period

“Startups can say a lot about themselves, not all of it smart. The communications strategy that Upcause built for us also acted as a thought leadership exercise, greatly improving how we approached investors, partners and consumers.”

— Jake Mikva, Founder & CEO of GoodWerk

“Early on, we struggled with consistency in how we talked about our product. This probably made some people question our credibility. Upcause helped our brand develop a communications strategy, which was pivotal in connecting with potential customers and enabled us to build meaningful relationships with journalists and major publications.”

— Tim Fleschner, Cofounder of Eone